What: "Google Analytics provides meaningful data to help you make informed and effective online marketing decisions. Amongst other things, it allows you to; understand your visitors, encourage action, increase sales and enquiries and track campaigns.
Conversion Optimisation is the process of optimising both your campaigns and your website in order to increase the number of visitors who take the action you want them to take on your website (e.g. increase the number of phone calls, form enquiries, sign-ups, credit card sales, donations, downloads and more). This, in turn, increases profitability and business growth.
The measurability and transparency of the online world enables a process of continual improvement and those who engage in this process proactively can achieve fantastic results online."
When: April 12th, 2016, 12-1:15pm
Where: ecentre, Gate 5, Massey University, Oaklands Road, Auckland
More info: Full details available from ecentre